Let’s predict Human Behavior with AI

Using Deep Learning to predict how a customer will behave in the future

Artem Oppermann
9 min readMar 24, 2022
Source: Julian Rivera from Unsplash.com

In this tutorial, I want to show you how deep neural networks can be used to predict the future behavior of people. This is usually referred to as Predictive Behaviour Modeling.

In particular, we will discuss what Predictive Behavior Modeling actually means, in which business areas it is used, and more importantly how to use deep neural networks to model future behavior.

Key-Learnings in the Article

  • Predictive Behavior Modeling is a crucial task in the field of Predictive Analytics
  • Predictive Behavior Modeling is a simple classification task. Each class represents a possible action
  • The behavior can be modeled by simple feedforward neural network

1. What is Predictive Behaviour Modeling?

Simply speaking predictive behavior modeling is an area of predictive analytics that tries to predict or model the future behavior of people — in particular customers.

The prediction of future behavior can also be formulated as a classification problem.