# Let’s predict Human Behavior with AI

## Using Deep Learning to predict how a customer will behave in the future

**In this tutorial, I want to show you how deep neural networks can be used to predict the future behavior of people. This is usually referred to as Predictive Behaviour Modeling.**

In particular, we will discuss what Predictive Behavior Modeling actually means, in which business areas it is used, and more importantly how to use deep neural networks to model future behavior.

## Key-Learnings in the Article

- Predictive Behavior Modeling is a crucial task in the field of Predictive Analytics
- Predictive Behavior Modeling is a simple classification task. Each class represents a possible action
- The behavior can be modeled by simple feedforward neural network

## 1. What is Predictive Behaviour Modeling?

Simply speaking predictive behavior modeling is an area of predictive analytics that tries to** predict or model** the future behavior of people — in particular customers.

The prediction of future behavior can also be formulated as a classification problem.